Sherry Chiger

This post was created in partnership with Adobe Marketing and creative teams may work differently, but their goal is the same: deliver fresh, relevant content that drives results—fast and at scale. During an ADWEEK House Cannes Sunset Series panel co-hosted with Adobe, industry experts shared how they’re modernizing the content supply chain by uniting creatives, marketers, and technology. When implemented effectively, technology can tear down barriers between teams.

Forget about retirement parties. Crayola is holding a year-long “unretirement” party for eight of its crayon colors. On March 21, International Colour Day, Crayola launched “The Most Colorful Reunion Ever” campaign, centered around the release of a limited-edition eight-crayon pack consisting of colors that had previously been retired. “We receive fan requests for bringing back retired colors all the time,” says Crayola Chief Marketing Officer Victoria Lozano.

The average tenure of CMOs at Fortune 500 companies was less than that of most other common C-suite roles, and 34% of those corporations didn’t even have an enterprise marketing leader. Yet according to Richard Sanderson, leader of Spencer Stuart’s Marketing, Sales & Communications Officer Practice in North America, neither statistic should worry marketing professionals.