People like to say later is better than never. For Gap Inc.’s sake, let’s hope that’s true. The San Francisco apparel retailer, which also runs Banana Republic, Old Navy and Athleta, has struggled to increase sales over the past few years, forcing it to close stores and rethink its position in a fast-changing industry. I previously wrote that Gap was heading toward bankruptcy if it didn’t make some big changes to its business model and culture.
Money will buy you a lot of expensive things in the United States. But as Yuri Milner recently discovered, suspicion and paranoia come free. The Russian billionaire’s investments in Facebook and Twitter years ago have now come under scrutiny because of Russia’s efforts to interfere with our presidential elections last year. Media reports have suggested that Milner may have acted on behalf of the Kremlin because state money ended up in DST Global, Milner’s investment firm.
Russia’s interference with the presidential election a year ago is no doubt a grave threat to the United States. Moreover, Russia’s use of Facebook and Twitter to spread disinformation shows President Vladimir Putin’s resolve to use unconventional methods to undermine his opponents. But if we let fear cloud our judgment, our overreaction will only hurt the United States, which is what Putin wants.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".