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C. Lee Smith on Muck Rack

C. Lee Smith

Columbus
As seen in: Manage Smarter, SalesFuel, Travels by Carriage, Apple Podcasts, LinkedIn, MSN, Yahoo Finance, Entrepreneur, Entrepreneur en Español, Flipboard, EIN News, Selling Power and
Covers:  sales, AI in sales, credibility, trust, marketing, advertising, executive presence, personal branding, executive leadership, hiring, pre-hire assessments, workforce management, consumer behavior
Doesn't Cover: Politics, anything NFSW
CEO of @SalesFuel | Bestselling Author of "SalesCred" | Keynote Speaker | Certified Behavioral Analyst | Global Sales Credibility Authority

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C. Lee Smith’s Biography

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C. Lee Smith is the global authority on professional credibility. He has been recognized as an Industry Leader by Sales and Marketing Management magazine and a Leading Sales Consultant by Selling Power. Lee is dedicated to empowering top executives to amplify their influence both within their organizations and in broader business arenas.

As the founder and CEO of SalesFuel® and a Certified Behavioral Analyst, Lee specializes in transforming leadership approaches through deep behavioral insight…

C. Lee Smith’s Journalist Portfolio

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The 5 Fundamentals of Critical Thinking for AI in Sales

The 5 Fundamentals of Critical Thinking for AI in Sales

Speaker: C. Lee Smith, Founder and CEO, SalesFuel

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283: Failing Upward: Navigating Undeserved Promotions with Dima Ghawi by Manage Smarter

283: Failing Upward: Navigating Undeserved Promotions with Dima Ghawi by Manage Smarter

C. Lee Smith interviewing Dima Ghawi, author of 'Breaking Vases: Shattering Limitations and Daring to Thrive,…

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CredTalk: Why Being Transparent About Your Use of AI is Important

CredTalk: Why Being Transparent About Your Use of AI is Important

In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Faisal Hoque, Entrepreneur / …

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Can Startup Founders Become Great CEOs? Here’s What It Takes.

Can Startup Founders Become Great CEOs? Here’s What It Takes.

Startup founders CAN evolve into outstanding CEOs — rather than being replaced by them. Here’s how.

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How to Spot High-​Potential Entry-​Level Sales Candidates

How to Spot High-​Potential Entry-​Level Sales Candidates

At any time, thousands of companies are hiring for entry-level sales jobs in the U.S. The tech and merchant s…

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How To Have Difficult Conversations With Employees

How To Have Difficult Conversations With Employees

Do your managers know how to have difficult conversations with employees? Navigating difficult conversations …

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Articles

Sales Candidate Assessment: How to Find Your Next Sales Star

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By C. Lee Smith
| SalesFuel
Do you have a good way to assess candidates who apply for your open sales positions? You want the best salespeople working effectively in positions that suit them. To get that, you should use a sales candidate assessment during your hiring process. This is especially true if you’re looking for a sales candidate who will fit your Challenger role. A sales candidate assessment is a standardized behavioral assessment, such as the one offered in the TeamTraitTM platform.
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Job Fit vs. Manager Fit: Why Hiring for the Right Skills Isn't Enough

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By C. Lee Smith
| SalesFuel
When hiring for any sales position, a candidate must be evaluated for their fit with the job. The candidate’s skills, job behavior, interest level, and workplace behavior all contribute to job fit. Manager fit is another key consideration when evaluating sales candidates. Some individuals work well together. Others don’t. Managers should know ahead of time if they will be a good fit with the candidate they want to hire. When hiring for a sales position, recruiters cannot overlook job fit.
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Family first? Here's what employers need to know before hiring relatives.

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By C. Lee Smith
| MSN Verified
Key Takeaways Joining a family business is rarely as simple as accepting a job. You're managing two relationships at once — professional and personal — and the line between them isn't always clear. These 10 rules will help you earn your colleagues' respect, protect your reputation, and keep the family relationship intact, no matter what happens at work. Many entrepreneurs start their businesses with limited funds and time.
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Interview

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What was your first job as a journalist?

Reporting on weather for The Marietta Times in Marietta, Ohio as a high school student.

Have you ever used a typewriter?

Yes

How is social media changing news?

It is the way most people, especially those under 35 years old, get their news.