The phrase “keeping up with the Joneses” first appeared in 1850 in The New Yorker, describing how the neighbors of Elizabeth Schermerhorn Jones, a wealthy New York socialite, were so intimidated by her summer home in the Hudson Valley that many were prompted to renovate their own properties to, as the magazine put it, keep up with the Joneses. Since then, the idiom has found a home in the competitive arena of middle-class America.