Carmen Nobel on Muck Rack

Carmen Nobel

Boston
As seen in: Journalist's Resource, Forbes, Harvard Business Review, Inc., Quartz, The Street, Harvard Business School Working Knowledge, Forbes India, Global Investigative Journalism Network, Editor & Publisher, Techrights.org and
Program director of @journoresource at the @ShorensteinCtr, helping to bridge the gap between academia and journalism. Cheese lover. Nice person.
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Articles

Clay Christensen’s Milkshake Marketing

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By Carmen Nobel
| hbs.edu
Updated to clarify a failure rate figure included in an earlier version. When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. This segmentation involves either dividing the market into product categories, such as function or price, or dividing the customer base into target demographics, such as age, gender, education, or income level.
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What The Journalist's Resource achieved in 2025

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By Carmen Nobel, Clark Merrefield Verified
| Journalist's Resource
Carmen Nobel Carmen Nobel is the program director and editor-in-chief of The Journalist's Resource. She joined the team in 2018 after serving as senior editor of Harvard Business School Working Knowledge, where she covered economic and management research. Her work also has appeared in the Boston Globe, Boston Magazine, Inc., NPR Science Friday, PC Magazine, eWeek and McSweeney’s Internet Tendency.
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Our 10 most popular posts in 2025

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By Carmen Nobel
| Journalist's Resource
Republish this article This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License. You are free to republish this piece both online and in print, and we encourage you to do so with the embed code provided below. We only ask that you follow a few basic guidelines.
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