To future CEOs who want to succeed in the business of making and marketing beautiful products or experiences, Pauline Brown offers some words of wisdom: You first need to be able to discern what’s beautiful. “Aesthetics cannot be outsourced to the creative department; it has to start with the leader,” says Brown, a senior lecturer at Harvard Business School.
It stands to reason that every major company has a unique set of strategic goals. Consequently, it stands to reason that the chief executive’s compensation package should be uniquely designed to align to those goals, while addressing the individual goals of the CEO. Why, then, do so many executive compensation packages look so similar to each other?
A few years ago, a colleague at Harvard Business School visited Clayton Christensen's office to talk about leading a values-driven life. "He told me that he had decided against having religion in his life," Christensen recalls, explaining that his colleague didn't see the long-term benefits of sticking to principles every day, considering all the hard work involved. "He told me he thought it had 'a negative net present value.'"