Caroline Appert on Muck Rack

Caroline Appert

Verified
Paris
As seen in: MSN France, Le Figaro, Madame Figaro, ACM - Association for Computing Machinery, Flipboard, AD Magazine Spain, Architectural Digest France, Architectural Digest Mexico, AD Magazin, YONDER and
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Articles

Not All Trial Users Are Equal: How To Use Onboarding Segmentation To Convert The Ones Who Matter

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By Caroline Appert Verified, Jon MacDonald
| the good Verified
Here’s a question most SaaS teams can’t answer cleanly: of the users who started a trial last month, what were they actually trying to accomplish? Not their job title. Not their company size. What specific outcome did they show up hoping to get from your product? If the honest answer is “we don’t really know,” there’s a problem. Because the users who converted and the users who churned almost certainly weren’t trying to do the same thing, and your onboarding flow treated them as if they were.
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Velours, satin, jacquard : la nouvelle ère passionnante des tissus d’extérieur

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By Caroline Appert Verified
| Madame Figaro Verified
Nouvelle fonctionnalité ! Avec votre compte, vous pouvez désormais sauvegarder des articles pour les lire plus tard sur tous vos appareils. Sauvegarder un article Pour sauvegarder un article vous devez être connecté, vous pourrez ainsi les consulter sur tous vos appareils.
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Understanding The Promise-To-Experience Gap And How It Impacts SaaS Retention

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By Caroline Appert Verified, Jon MacDonald
| the good Verified
A user just clicked “Start Free Trial,” full of optimism after reading your landing page, watching your demo video, maybe even seeing a glowing case study. They’ve been sold. They’re in. Then the product loads. And the experience they get doesn’t quite match the one they signed up for. It’s not always dramatic. Sometimes the product is genuinely good. But it’s more complex than the marketing suggested. Or the “instant insights” they were promised require weeks of setup.
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