Catharine P. Taylor on Muck Rack

Catharine P. Taylor

  • Blogger and Social Media Insider
As seen in: CBS News, Adweek, STAT, MediaPost, Strategy + Business, WARC, PR News, The Pelhams-Plus
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Articles

Best Business Books 2017: Marketing

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By Catharine P. Taylor, Thomas A. Stewart
| Strategy + Business Verified
Steady Progress Eddie Yoon ​Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth (Harvard Business Review Press, 2016) *A TOP SHELF PICK Joseph Turow The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power (Yale University Press, 2017) Thomas A.
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Fave The Whale -- Or, a Trip Inside Facebook's New Advertising Products

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By Catharine P. Taylor
| MediaPost Verified
by Catharine P. Taylor , March 1, 2012 For reasons both personal and not-so-personal, my voyage to yesterday’s first fMC (Facebook Marketing Conference) at the American Museum of Natural History was both a trip into the wayback machine and a look at the future. Additionally, I had trouble figuring out which one was really the whale: the behemoth that is now Facebook or the huge whale model that has long loomed over the Museum’s Hall of Ocean Life. No wonder I had trouble sleeping.
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In Facebook Patent Lawsuit, Yahoo Fails To See The Big Picture

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By Catharine P. Taylor
| MediaPost Verified
by Catharine P. Taylor , March 15, 2012 Among the things I didn’t do this week is avail myself of a homeless person ‘s hot spot. Primarily, this was because I didn’t go to SXSWi, but it’s also because the idea didn’t exactly go viral, though chatter about it certainly did. I’m not quite sure what BBH intended to get out of that whole gambit, but I do know this: The agency wasn’t expecting what it got.
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