PlayerUnknown's Battlegrounds (PUBG) has zero style to it. Aesthetically, it's the most run-of-the-mill military-inclined shooter you can imagine, right down to the gun fetishizing. (Thanks to many hours in PUBG, I know the difference between a SCAR-L and an AKM. I'm ashamed.) That military fetishisim is beside the point: PUBG, loot boxes stuffed with unique gear and all, isn't a fashionable game. But it's trying to be, and the market is responding to it.
Long ago, I etched "yume" next to the name Caty, faux-immortalizing my love for the Japanese freeware game Yume Nikki that released back in 2004. Yume Nikki, which directly translates to "dream diary," was now bafflingly "dream Caty." I guess I didn't care. This was to be my online handle until I die now. In retrospect, I don't regret it. Now that I'm verified on Twitter, I'm stuck with it for as long as I can muster now. (If I changed it, I'd lose that blue checkmark. So it goes.)
Last year, Final Fantasy 12: The Zodiac Age released on PlayStation 4, giving the underappreciated, late-era PlayStation 2 JRPG another chance at love. The better-textured world looked surprisingly great on the current-gen hardware, though obviously not as great-looking as Final Fantasy 15 is pixel-by-pixel. On February 1, PC players will finally get a chance to dive into the JRPG, and they get a few bonuses with the experience too.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".