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Celesté Polley on Muck Rack

Celesté Polley

South Africa
As seen in: Squarespace, Thrive Global
Covers:  Wellness, Sustainability, Sustainable Marketing, Lifestyle, Entrepreneurship
Doesn't Cover: Gambling, Cruelty, Politics, Religion, Exploitation, Harmful Products

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Contact Celesté, search articles and posts on X, monitor coverage, and track replies from one place.

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Celesté Polley’s Biography

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I write human words for humans first, then search engines. But that's only a small portion of the craft. The idea that a tool could make me write less does not appeal to me at all, because I like writing and I want to go through the painstaking process of getting there. From staring at the blank page too long, meticulously researching and citing correctly, to structuring the article, finding complimentary visuals and finally sprinkling my own words... it's messy yet beautiful and oh so necessar…

Celesté Polley’s Journalist Portfolio

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ESG vs Sustainability & Impact Investing | Differences

ESG vs Sustainability & Impact Investing | Differences

ESG, sustainability, and impact investing are often used as if they are carbon copies, but they're different.…

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B2B Sustainability Marketing Campaigns

B2B Sustainability Marketing Campaigns

Four B2B sustainability marketing campaigns that showcase corporations setting the standard for responsible c…

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What are scopes 1, 2, 3 & 4 emissions? Definitions & Examples

What are scopes 1, 2, 3 & 4 emissions? Definitions & Examples

This article looks at scopes 1, 2, and 3 emissions - definitions, examples, and why companies should care. Pl…

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Ethics washing in marketing & how to spot it vs Greenwashing

Ethics washing in marketing & how to spot it vs Greenwashing

Ethics washing is the practice of making a company seem more ethical than it is to capitalise on the mistreat…

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ChatGPT, Plagiarism & Copyright | What are the issues?

ChatGPT, Plagiarism & Copyright | What are the issues?

ChatGPT works thanks to huge datasets but users should be wary when publishing AI content. Learn how to spot …

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Sustainable Fashion Marketing Campaigns

Sustainable Fashion Marketing Campaigns

3 sustainable fashion brands that cut through the crowd with unique marketing skills to convince you to hit t…

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Articles

ESG vs. Sustainability – what on earth’s the difference?

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By Celesté Polley
| thesustainableagency.com
ESG (Environmental, Social, and Governance), sustainability, and impact investing are often used as if they are carbon copies, but each holds a distinct meaning in terms of sustainable investment. Understanding the differences is (or should be) a high priority for sustainable-minded investors, or businesses alike, as you navigate sustainable finance and societal pessimism like the “anti-ESG” movement. Yes, folks. There’s an anti- for everything nowadays.
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B2B Sustainability Marketing Campaigns – 4 Fine Examples

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By Celesté Polley
| thesustainableagency.com
While consumer choices collectively make a big difference, they can’t solve the climate crisis alone. In fact, some studies even show the number of folks who say rescuing the environment is important to them dropped since 2020, partly due to apocalypse fatigue. The idea that individuals should carry all the responsibility for climate change is getting jarring.
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What are scopes 1, 2, 3 & 4 emissions?

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By Celesté Polley
| thesustainableagency.com
Businesses are increasingly recognising the urgent need to reduce their carbon footprint. Especially in today’s gutsy arena of sustainability. They know being a successful business is about more than just selling products. As the World Resources Institute (WRI) said: “Managing carbon is a key component of a successful business. And not just because it’s good for the environment.
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Interview

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What's your favorite social network?

I don't frequent social media.

What's your favorite drink?

Coffee

When you're not at a computer, where are you most likely to be?

In my garden talking to my plants, in nature hiking, in the park walking my elderly dog Rocky, at home reading book or playing piano.