Chandan Sharma on Muck Rack

Chandan Sharma

Noida
As seen in: Medium, Wiley Online Library, Memory Studies, Elsevier, Royal Society of Chemistry, Thrive Global, Free Press Journal (India), Emerald Publishing, Amar Ujala, Dialnet - Universidad de La Rioja and
Professor of Economics, IIM Lucknow
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Articles

The Changing Economics Of IPL Advertising in 2026

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By Chandan Sharma
| BW Marketing World
For years, IPL was not just a tournament, it was a festive season for both people and advertisers, being on IPL was enough. You booked your spot, paid the premium, and the brand team felt good about it. There was no deeper conversation needed. IPL meant scale, and scale meant you were doing your job. That Confidence Has Quietly Started To Crack Not because IPL has fallen apart — it hasn’t. The numbers are still staggering. Over a billion viewers across TV and digital.
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The Impact of Women's Board Representation on Environmental Sustainability: Empirical Evidence From US Firms

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By Ahmed Ahmed, Sudharshan Reddy Paramati, Chandan Sharma
| Wiley Online Library Verified
Ahmed, A.H., Paramati, S.R., Sharma, C. and Arafat, I. (2026), The Impact of Women's Board Representation on Environmental Sustainability: Empirical Evidence From US Firms. Bus Strat Env. https://doi.org/10.1002/bse.70964 References , and . 2009. “Women in the Boardroom and Their Impact on Governance and Performance.” Journal of Financial Economics 94, no. 2: 291–309. https://doi.org/10.1016/j.jfineco.2008.10.007. , , and . 2019.
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From visibility to value: Redefining brand building in a digital-first India

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By Chandan Sharma
| Adgully Verified
Authored by: Chandan Sharma, General Manager- Digital Media, Adani Group For a very long time, there was a famous saying in India 'Jo dikhta hai, vo bikata hai' (What is seen, sells). Ever since Jagdeep Kapoor of Samsika Marketing Consultants coined it, it has become a direct or indirect mantra for branding. Big campaigns, celebrity endorsements, front-page ads, television spots, and high-frequency digital media were all seen as signals of brand strength.
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