Charlene SanJenko

As much as the next generation of work requires a “raising of AI,” it will also include raising the next generation of workers. In the era of artificial intelligence (AI), bringing along young professionals without losing core competencies may be the biggest challenge of all in the next five to 10 years.

Innovation | 27 June 2024 16 Things We Learned at IABC World Conference 2024 That’s a wrap on the 2024 World Conference! IABC was thrilled to host communicators from around the world in Chicago over the course of four days. As attendees mixed, mingled and wove in and out of sessions, a few things were clear: communicators are incredibly adept at building relationships. They care deeply about the people they work with and for.

Since the beginning of time, stories have shaped our culture. They’ve helped us understand the world in which we live, how we relate to ourselves and each other, and how to thrive on this planet. As marketers, communicators, brand strategists and agency professionals, we’re being called to elevate our best practices to a higher level with a new approach. Our industry is ripe for change. Now is the time.