Gucci has a 10 percent better sell-through rate than Céline on The Real Real. Luxury brands might not be so transparent when it comes to what is actually selling, but thanks to all the data coming out of the ever-burgeoning online resale market, shoppers today are able to learn what’s hot and what’s not.
Over the course of Amazon’s quest for total world domination, few companies have been brave enough to stand up to the giant e-seller, to say “No thanks, we don't want to partake in your billion-dollar business.” Birkenstock, however, has taken a stance. The German footwear company beloved by Berkeley hippies and fashion folk alike ceased distribution on Amazon last summer due to the site’s inability to crack down on counterfeiting, of which it’s a constant victim.
In France, two giant luxury conglomerates own nearly every luxury brand. LVMH has Louis Vuitton, Givenchy, Céline, Marc Jacobs, Fendi, and many more, while brands like Yves Saint Laurent, Gucci, Stella McCartney, Alexander McQueen, Balenciaga, and others make up Kering's portfolio. No one's come close in America, where brands are way more fragmented. Or at least they have been, until now. On Tuesday, Michael Kors confirmed its $1.2 billion purchase of luxury shoe brand Jimmy Choo.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".