Looking through the manufacturing plant at Guttenberg Industries, company leaders like to point out the longevity of the workforce. "It’s a challenge to get entry-level employees but, once they get here, a lot of people stay here," said Greg Yoko. "Thirty-five percent of our employees have been here 20 years of more. In a rural area, it’s a career and 75 percent of our managers here started as entry-level employees here."
Ken Akers acknowledges, at the start of a tour of Midwest Sleep, that the work isn't easy. "We’re blessed with 55 great employees and it’s tough work," said Akers, the owner of the facility in Toledo. A large factory sits between the new U.S. 30 and the old one, on the western edge of this Tama County town. Midwest Sleep handles a handful of brands but also has products that end up all over.
A simple walk of M's Machine & Manufacturing, on the western edge of Monona, reveals a company steeped in the traditions of family but also watching for what's to come. "In this latest downtown, we’re just coming out of it now, we’re just seeing the upturn now," said Candace Drahn, vice president at M's. "In 2009 and 2008, is when we saw the downturn before. We’re coming out of it stronger now and we’re diversified now but we see all of the other companies pull in at the same time.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".