These days, there are a lot of high-quality, well-regarded films that skip a theatrical release and go straight to on-demand and/or a streaming service. We don’t tend to automatically write off films that make their debut “at home” rather than in a theater anymore. However, there was a time when it was assumed that a movie that didn’t make a stop in the theaters first before coming to a home format simply wasn’t good enough.
In the ’90s, Star Trek was such a hot property that for much of the decade there were two concurrent Star Trek series running on television. Deep Space Nine overlapped The Next Generation for about two years, and then Voyager overlapped Deep Space Nine for the remainder of the ’90s– all this in conjunction with the four Star Trek films that hit theaters throughout the decade. That said, Voyager was both one of the franchise’s most groundbreaking series, and one of its most divisive.
There is a lot that goes into making a movie. From writing a script, casting the actors, storyboarding the scenes, scouting the locations, building the sets, shooting and re-shooting the scenes, editing the footage, adding the soundtrack, and then screening the movie for test audiences and/or studio executives, there are a lot of moving parts–and a lot that has the potential to go wrong.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".