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Chris Moran on Muck Rack

Chris Moran

Verified
London
As seen in: The Guardian, Medium, The Independent (UK), The Telegraph, Yahoo Canada, Yahoo Singapore, Flipboard, Yahoo Sports Canada, Columbia Journalism Review, NewsBreak, Editor & Publisher and
Covers:  Digital strategy
Head of Editorial Innovation @guardian. Newsroom AI, audience data and digital strategy. Moving to BlueSky: @chrismoranuk.bsky.social

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Chris Moran’s Biography

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I spend my days changing the culture of the Guardian by capturing and analysing data, and then developing and executing strategy around it, and creating innovative digital products. I'm an expert in building narratives and simple processes that are essential in persuading people to make change happen. In the past few years I’ve been responsible for building the process that led us to refine and focus our editorial output, cutting the number of stories we produce by a third while increasing our …

Chris Moran’s Journalist Portfolio

You may hate metrics. But they're making journalism better.

You may hate metrics. But they're making journalism better.

For as long as I can remember, journalism metrics in general, and particularly reach metrics-like pageviews a…

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What Makes a Good Metric?

What Makes a Good Metric?

Over the last nine years, I've spent a lot of my time thinking about audience, metrics, culture, and journali…

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The shocking truth about audience data: it will surprise you

The shocking truth about audience data: it will surprise you

In today's Observer, Peter Preston is on great form, corralling the testimony of Paul Mason, Frederic Filioux…

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'Raining clicks': why we need better thinking on technology, data and journalism

'Raining clicks': why we need better thinking on technology, data and journalism

I've spent the last eight years building the case for using audience data in newsrooms and the tools and cult…

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Articles

How the Guardian is using GenAI

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By Chris Moran Verified
| Yahoo Canada Verified
Chris Moran Wed, March 4, 2026 at 1:15 p.m. UTC 2 min read Add Yahoo as a preferred source to see more of our stories on Google. Over the past three years AI has triggered a societal shift and we are sure that many of our readers are using it in their own lives or work. News has been at the forefront of these discussions. It is impacting our business model as AI summaries start answering news queries on search engines and chatbots.
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Snowboarding Needs Less Money

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By Chris Moran Verified
| Whitelines Snowboarding Verified
Chris Moran – Musings From Uranus Non-snowboarders think our sport is all about risk, but the truth is, I don’t think there’s a great deal of it around at the moment. Now before you say, “hang on, what about that rodeo-to-back lip I saw on YouTube?” I’m not talking about the actual death-defying stunts. No, I mean creative risk. There ain’t a lot of that around.
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Where Is Snowboarding Going?

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By Chris Moran Verified
| Whitelines Snowboarding Verified
Chris Moran – Musings From Uranus In my last piece I wrote of how perfect snowboarding experiences – like good nights out, sex and cigar smoking – are best when they’re spontaneous. If they’re really, really good they should also be regretful, and involve payments to keep photos off Facebook. Also, they should make you choke a little, especially if you’re riding three foot of fresh in Japan and going for the ultimate ‘Bukakke Beard’. I’ll give you that too.
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