Selling tech to retailers was never easy, but now it’s as hard as it’s ever been – and it’s only going to get worse. Pressures of digital transformation; demanding consumers; new competitors; political upheaval; the conflicting needs of multiple stakeholders; and nervousness among decision makers all conspire to put vendors on the spot, and mess with your sales targets. But you’ve still got to sell – so how do you adapt to this tough new environment?
Despite media reports of doom and gloom in American life, there’s one area where most of us are more upbeat than ever — our standard of living. ● U.S. standard of living index is at +54 This is a record high in Gallup tracking history. The previous high was +50, which was recorded last year. The index is a yearly average based on two questions:Right now, do you feel your standard of living is getting better or getting worse? Are you satisfied or dissatisfied with your standard of living?
It’s nearly Labor Day weekend and for millions of Americans that means heading to the coasts to enjoy a vacation of sun and surf at the beach. But imagine Labor Day in a few decades’ time with no beach to enjoy and coastal communities isolated by flooded roads. Accelerating beach loss is a very real scenario for places like Virginia Beach and the southern California coast according to latest research.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".