Every year, an estimated $28 billion is spent in Colorado on activities like camping, hiking, skiing, rafting, climbing, and hunting. But the people who work in adventure industries often have no formal education specific to their job, which can make it challenging to rise up the corporate ranks after a certain point. Thanks to a new program at Colorado State University focused on the business behind adventure, that’s about to change.
Melissa Schwass has worked in the tech industry for more than a decade, but she often finds that she’s the only female in the room. Her experience isn’t unique. According to the U.S. Department of Commerce, women filled 47 percent of all U.S. jobs in 2017, but only 24 percent of STEM (Science, Technology, Engineering, and Mathematics) jobs. Schwass, who works as a senior project manager at the IT consulting firm Burwood Group and relocated to Denver last summer, is hoping to improve this statistic.
On the evening of the 2016 presidential election, 26-year-old Gerardo Noriega finished his shift at a Denver-area auto parts store and headed to southeast Aurora, where he, his parents, and brothers had settled after emigrating from Mexico almost 20 years earlier. They planned to watch the election results as a family. Once home, Noriega sat down on the couch, turned on the news, and listened to a panel of political soothsayers speculate about the early returns out of Florida.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".