Christine Moorman on Muck Rack

Christine Moorman

Duke University
As seen in: Forbes, Memory Studies, MIT Sloan Management Review, Harvard Business Review, Infobae, CMSWire, Marketing News, Manager Magazin, Marketing Week, Dialnet - Universidad de La Rioja and
Director of The CMO Survey, Former Editor in Chief Journal of Marketing, Professor Fuqua School of Business, Duke University, Marketing Strategy
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Articles

How Designing with Disability in Mind Sparks Innovation

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By Vijay Govindarajan, Kinya Seto, Tojin T. Eapen, Christine Moorman
| Harvard Business Review
How Designing with Disability in Mind Sparks Innovation February 9, 2026 In 2003, when plumbing fixtures industry veteran Rob Buete first encountered the “walk-in tub” made by a startup called Safety Tub, he burst out laughing. A bathtub with a door? It seemed like a joke, or at best a clunky contraption for frail seniors who couldn’t step over a regular tub.
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Por qué los especialistas en marketing gastan menos en redes sociales

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By Christine Moorman, Koen Pauwels
| Infobae
En junio de 2020, el gasto en redes sociales aumentó hasta alcanzar el 23% de los presupuestos de marketing cuando la pandemia obligó a los consumidores a quedarse en casa y los especialistas en marketing adoptaron los canales digitales para llegar a su público. Un nuevo y mayor enfoque en las redes sociales aceleró la digitalización del marketing de modo que, para 2022, el 57% del gasto se destinaba al marketing digital.
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What Marketers Would Do with an Extra $1 Million

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By Christine Moorman
Every marketing organization would likely seize the opportunity to secure an additional $1 million. According to the Spring 2024 edition of The CMO Survey, co-sponsored by the Fuqua School of Business, Deloitte, and the American Marketing Association, the largest proportion of marketing leaders indicated they would allocate these funds toward “hiring and developing talent.” This conclusion is drawn from a sample of 292 marketing leaders, 94% of whom hold VP-level positions or higher.
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