THE SECRET LIFE OF THE MIND How Your Brain Thinks, Feels, and Decides By Mariano Sigman 277 pp. Little, Brown. $27. Sigman’s book is as much about the workings of the brain as it is about the mind. His idiosyncratic tour — “a summary of neuroscience from the perspective of my own experience” — starts with the mind of the child, then moves to the brain circuits involved in decision making and alights on consciousness, before ending with learning and formal education.
David Boies is the super-lawyer who represented IBM against the U.S. government, the U.S. government against Microsoft, Al Gore against George W. Bush and gay marriage against California's Proposition 8. A man at the top of his profession, presiding over a firm of 200 lawyers, he would seem to be a metaphorical Goliath. But Malcolm Gladwell sees this literal David as a figurative David too, because Mr. Boies came from humble origins and faced mighty obstacles to success.
A simple deck of playing cards is incredibly versatile. With just 52 cards divided into four suits of 13 ordered ranks, you can play a seemingly infinite variety of games—without even adding the jokers, which figure mainly in “house rules” variants of standard games. Amazingly, considering the simplicity of the equipment, hundreds of those games are actually fun. David Parlett’s “Penguin Book of Card Games” details about 250 of...
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".