This marks Ipsos’ third consecutive year as the top company in Greenbook’s GRIT Business & Innovation Report. 17.11.25 New York, NY, November 17, 2025 — Ipsos, one of the world’s leading market research companies, is proud to announce that it has again earned the No. 1 spot in the 2025 GRIT Top 50 Most Innovative Suppliers list, the definitive global ranking of the companies shaping the future of consumer insights.