Claire Knapp on Muck Rack

Claire Knapp

United States
As seen in: Hunterdon Review, PMLiVE, Florham Park Eagle, Mount Olive Chronicle, The Bernardsville News, The Randolph Reporter, Anaesthesia and Intensive Care Medicine
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Articles

Influencing the future of healthcare communications

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By Claire Knapp, Tapas Mukherjee
| PMLiVE
Influencer marketing has emerged as one of the most pervasive and persuasive media approaches in today’s landscape. As of 2024, there are over 50 million social media influencers active worldwide, with an estimated market value of $24bn. Outside pharma, they have already revolutionised the way we consume media by leveraging their audience size, talent or experience to entertain, inform and influence us.
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Drugs affecting the heart: anti-hypertensives

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By Wendy Nichols, Emily Coffey , Claire Knapp
| Anaesthesia and Intensive Care Medicine
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If we don’t heal the healers, who will heal us?

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By Claire Knapp
| PMLiVE
Earlier this year, global healthcare communications agency, Havas Lynx Group, launched its 2023 thought leadership white paper – Healing the Healers – which looks at the mental health crisis among healthcare professionals. Today we are witnessing the fastest deterioration of well-being in human history and HCPs are far from immune to this trend. In fact, self-reported studies suggest a greater increase in mental illness among doctors when compared with the wider population.
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