Colin McDermott

Continue to your page in 15 seconds or skip this ad. Showing the behind-the-scenes tactile process like foiling, embossing, or letterpress on social media converts digital observers into physical print buyers more effectively than static images. I was chatting with a printer recently who was super excited about a specific embossed job. The printing was the easy part. The value — the reason it stood out — was the raised detail, the weight of the card, and the sheer tactile nature of the finish.

Quick Search Colin Sinclair McDermott, aka The Online Print Coach, makes the case for diversifying your business, and ensuring you offer a complete solution for your customers, without investing in big machinery or materials Colin Sinclair McDermott August 17, 2026 I sat down with a signage business owner recently who was absolutely gutted. He’d just lost a long-standing client – a local gym he’d been doing signage for since it opened its doors.

It’s not bad service that costs most printers business; it’s being invisible when it matters. Clients don’t leave because you messed up. They leave because someone else showed up first. Below are 10 hard-earned lessons (and fixes) all rooted in real conversations I’ve had with print business owners and their teams in recent months. If you want more repeat work, better clients, and less ghosting, this list is for you. 1. Visibility Beats Memory Every Time You weren’t forgotten because you weren’t good.