Sanjay Poonen, VMware’s chief operating officer, actively promotes his company on Twitter — sometimes at the expense of competitors. In the past few weeks, Poonen tweeted a news story about BlackBerry’s declining software revenue, citing it as evidence of VMware’s growth in the enterprise mobility management (EMM) market. And he encouraged attendees of Microsoft’s partner conference to ditch Intune, that company’s EMM product, in favor of VMware’s AirWatch.
Today, advancements in monitoring, management and automation software abstract much of the physical IT infrastructure away. As a result, IT departments no longer manage servers, networks and storage separately -- at least not to the extent they once did. These components are all part of a software-defined data center that depends less on humans and more on computer code. IT roles are evolving in response to this new approach.
BlackBerry’s reinvention as a software company isn’t going so well. The BlackBerry software business shrunk in the first quarter, falling short of analysts’ expectations in the process. Those results came just days after the company announced a slew of enhancements to Enterprise Mobility Suite, the cornerstone of its attempted turnaround. Those new features will need to move the needle if BlackBerry is to remain a leader in the enterprise mobility management (EMM) market.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".