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As seen in: New Digital Age
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Articles

Five lessons from delivering the UK’s biggest off-site retail media campaigns

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By Ollie Turner, Justin Pearse Verified, Commerce Lead
| New Digital Age
By Ollie Turner, UK Commerce Lead, Wavemaker If you speak to any marketers and/or brands about the possibilities and opportunities that retail media can deliver, there’s a consistent trend: excitement and eagerness but also hesitancy. A hesitancy because there’s no one-size-fits-all approach to retail media, and given the razor sharp focus and interest, the industry is starting to feel the pressure to succeed in the medium.
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