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Constantine von Hoffman

Verified
Massachusetts
As seen in: Third Door Media, MSN, CBS News, Search Engine Land, Squarespace, Computerworld, CIO, CSO, 3BL Media, Kirkus Reviews, MarTech and
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Articles

Salesforce’s woes underline marketing’s agentic AI problems

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By Constantine von Hoffman Verified
| MarTech Verified
Salesforce’s CEO, Marc Benioff, said the company was “all in on Agentforce” when it launched in 2024, but so far, only 34% of customers have adopted it. As a result, the company has lost more than $200 billion in market value, and analysts are saying Agentforce isn’t ready for prime time. So, are companies not interested in agentic AI, or just not ready for it? And what does that mean for marketers?
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Marketers know what improves paid media ROI, but underinvest in it

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By Constantine von Hoffman Verified
| MarTech Verified
Get traffic data and keyword intel on competitors instantly. Nine out of 10 marketers say budget constraints are squeezing their paid media programs, yet many are still overlooking one of the biggest drivers of return: what happens after the click. New research from Unbounce and Ascend2 found marketers consistently invest more time and money in targeting, creative, and AI than in the landing pages and post-click experiences that ultimately determine whether paid traffic converts.
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Marketing’s AI challenge goes beyond adoption

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By Constantine von Hoffman Verified
| MarTech Verified
While marketers find AI a great help, they are increasingly concerned about organizational readiness and the technology’s long-term impact on the profession. That’s according to a new academic study, “The AI Paradox in Marketing: Fascination, Resistance, and Reinvention.” For the study, published in the “Journal of Open Innovation: Technology, Market, and Complexity,” researchers interviewed 24 marketing professionals from organizations worldwide.
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