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Constantine von Hoffman

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Massachusetts
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Articles

ChatGPT has plenty of advertisers, but not much revenue

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By Constantine von Hoffman Verified
| MarTech Verified
OpenAI has plenty of advertisers for ChatGPT, but that has yet to translate into significant ad revenue. The number of ChatGPT advertisers rose from about 20,000 at the end of August to roughly 60,000 in early October, according to Dan Salmon, a partner at New Street Research. Clicks cost about $5, compared with $30 to $50 for similar commercial software ads on Google.
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Will Salesforce’s Braze deal bring clarity or chaos?

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By Constantine von Hoffman Verified
| MarTech Verified
Get traffic data and keyword intel on competitors instantly. Salesforce’s $5.7 billion deal for Braze is a bet that the next competitive advantage in marketing software sits in the few seconds between a customer signal and the action that follows. Braze specializes in using live customer behavior to trigger and adjust messages across apps, websites, email, SMS, and other channels. Salesforce plans to connect that capability with Marketing Cloud, Data 360, Customer 360, and Agentforce.
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Retail media budgets are growing. Advertisers’ patience isn’t.

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By Constantine von Hoffman Verified
| MarTech Verified
Get traffic data and keyword intel on competitors instantly. Retail and commerce media budgets are growing, but advertisers are losing patience with what it takes to use them. Eighty-five percent of advertisers plan to increase spending on retail and commerce media networks over the next year, according to “The 2026 Commerce Media Investment Index” from GrowthLoop and Ascend2. At the same time, 86% say slow audience fulfillment would make them reduce spend or leave a partner.
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