Courtney Blackann on Muck Rack

Courtney Blackann

Verified
Texas
As seen in: PR Daily, Chron, Flipboard, Washington Times, Houston Chronicle, Military Times, MYSA, Fairfield Citizen, Times Union (Albany), Richmond Times-Dispatch, Bryan-College Station Eagle and
Journalism, Traveling, Baseball, Crime Docs // Georgetown University Alumna @HoyaJournalism// Texas Country 🎶🤠 Reporter at Air Cargo Next ✍🏼
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Articles

How Southwest Airlines turned a retirement into 36 million social impressions

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By Courtney Blackann Verified
| PR Daily Verified
When Southwest Airlines Captain Jim Curtis flew his final trip before retirement, the moment was already sentimental. Then his daughter, First Officer Julia Curtis, joined him in the cockpit, turning the sendoff into a memorable Father’s Day story. The retirement flight, or “fini flight” in pilot-speak, happened May 28. Southwest documented the trip, then saved the story for Father’s Day weekend.
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The Scoop: Microdramas give brands a new way into entertainment culture

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By Courtney Blackann Verified
| PR Daily Verified
I was scrolling Facebook the other day when I found myself sucked into this strange ad for some kind of Korean skincare. I was probably eight minutes in – yes, I really stared at my screen for the entirety of this thing – before I actually realized it was an ad. As it turns out, this is a very specific kind of ad format called a microdrama. Brands are piling into the short, cliffhanger-heavy vertical videos built for TikTok-style viewing.
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AI adoption needs more than tools and training

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By Courtney Blackann Verified
| Ragan Verified
Listen to this article·4:12minLearn more AI adoption can look a bit uneven inside comms teams. One team may have strong training but no clear governance while another may encourage employees to use new tools without explaining why AI fits into their work. Samantha Stark, chief strategist and founder of Phyusion, said this is a stalling point many organizations are now grappling with.
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