Craig Moore on Muck Rack

Craig Moore

Boston
As seen in: AL.com, Forrester Research, ForresterBlog, Alabama Political Reporter, Demand Gen Report, Supply & Demand Chain Executive, Environmental Geosciences, Heinz Marketing Inc, GTMnow, Sales and Marketing Management and
I’d rather be governed by the first 535 people in the phone book.
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Articles

The B2B-Marketing-Purpose-On-A-Page Template

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By Mark Ogne, Craig Moore
| Forrester Research
B2B marketing teams are under pressure to deliver both tactical productivity and strategic growth, yet most companies have not defined why they have a marketing function or what it is expected to deliver. The B2B-Marketing-Purpose-On-A-Page Template provides a one-page, structured format to capture how marketing is perceived across responsibilities, priorities, decision rights, and metrics.
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LMS Transition Coming May 1

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By Craig Moore
| SkillsUSA's Podcast
On May 1, SkillsUSA will transition its Learning Management System from Absorb to SkillsUSA Pathful. This move supports a more streamlined, user-friendly learning experience with improved navigation and reporting tools. Important Note: Progress within an Absorb course will not migrate into SkillsUSA Pathful, meaning any course in progress must be completed by noon Eastern on April 29 or progress will be lost during the transition.
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Why Marketing Plans Fail And How A Plan Of Record Fixes It

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By Craig Moore
| ForresterBlog
Most B2B marketing organizations do not have a planning problem. They have an execution problem. Marketing teams invest heavily in annual planning. They align objectives to business strategy, rationalize budgets, and document priorities. Yet once execution begins, reality starts to drift from the plan. Focus erodes, scope expands, and adaptation becomes reactive rather than intentional. Soon, the original plan loses its power to guide decisions.
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