CXM Group

Marketing has been transformed by the massive power and ubiquitous spread of technology, giving customers a plethora of choices, while allowing organisations to do so much more in developing better products, and reaching their customers in more sophisticated ways. However, at the heart of marketing, is the relationship between an organisation and their customers, and the key to nurturing this relationship is through responsible marketing. What is the core purpose of the field of marketing?

Search marketing is the most fun it has been in over 15 years. Yet, 2023 is not just exciting, it is also a challenging year for search marketers. It is estimated that over 1.1 trillion MB of data is created every day. All of this adds up to a complex problem for marketers to solve – how do we work on all the places our consumers are asking questions? What can we do to differentiate and stand out from the ever-increasing crowd?

| | By Shushanta Guha, Director of Search, Merkle, CXM Group, dentsu Singapore. Search marketing is the most fun it has been in over 15 years. Yet, 2023 is not just exciting, it is also a challenging year for search marketers. It is estimated that over 1.1 trillion MB of data is created every day. All of this adds up to a complex problem for marketers to solve – how do we work on all the places our consumers are asking questions?