Shushanta Guha on Muck Rack

Shushanta Guha

As seen in: Branding in Asia, Campaign Brief Asia
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Articles

How to Succeed During Search Marketing's Most Exciting Era

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By Shushanta Guha, CXM Group, dentsu Singapore
| Branding in Asia Verified
Search marketing is the most fun it has been in over 15 years. Yet, 2023 is not just exciting, it is also a challenging year for search marketers. It is estimated that over 1.1 trillion MB of data is created every day. All of this adds up to a complex problem for marketers to solve – how do we work on all the places our consumers are asking questions? What can we do to differentiate and stand out from the ever-increasing crowd?
Open in Who Shared Issue with article?

Shushanta Guha: Succeeding in the most exciting era for search marketing

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By Kim Shaw Verified, Shushanta Guha, CXM Group, dentsu Singapore
| Campaign Brief Asia Verified
| | By Shushanta Guha, Director of Search, Merkle, CXM Group, dentsu Singapore. Search marketing is the most fun it has been in over 15 years. Yet, 2023 is not just exciting, it is also a challenging year for search marketers. It is estimated that over 1.1 trillion MB of data is created every day. All of this adds up to a complex problem for marketers to solve – how do we work on all the places our consumers are asking questions?
Open in Who Shared Issue with article?
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