As each year draws to a close, I encourage organizations to look back over the past months and make a list of their accomplishments. Most nonprofits are so focused on projects lying ahead that they forget to reflect on their successes. Yet, acknowledging triumphs can energize the team to surge ahead in the new year with renewed vigor. I’m not suggesting a formal strategic plan, although that is always critical to long-term success.
Will you be giving to your favorite nonprofits this season? Do you always give to the same charities or, like many, are you sometimes baffled by the sheer number of donation requests? Hundreds of compelling causes tug at our heartstrings every day, filling our inboxes and mailboxes with donation requests. Deciding which organizations to give to can be more confusing than in the past, particularly when you read about the latest trend of giving for social impact.
Have you ever analyzed your leadership style? Each person has an approach to leading that feels right. But is your natural way of leading producing the best results for you? After years of studying the history of leadership and the various leadership modalities, I wanted to know the answer to that question for myself. My conclusion surprised me. I’d like to share some revelations about how you can create the best version of yourself by intentionally crafting your own unique style of leadership.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".