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D. Dhayan Kumar on Muck Rack

D. Dhayan Kumar

As seen in: Afaqs!, TechCircle, eCommerce News UK, Adgully, eCommerce News New Zealand, eCommerce News Australia, cmotech.in, eCommerce News Asia, CMOtech UK, CMOtech Asia
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Articles by D. Dhayan Kumar

How to design Diwali shopping experiences to win consumer trust

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By D. Dhayan Kumar
| Afaqs!
Diwali drives the biggest surge of online spending in India's calendar, and in 2026 that surge is compressed into a shorter window than usual, with Diwali falling on November 8 and buying expected to peak around Dhanteras on November 6. During this period, millions of first-time and occasional shoppers enter the market, making significant purchases of gold, electronics, and gifts—frequently on behalf of others. That combination makes trust a design problem, not just a marketing one.
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The hidden cost of bad UX: Where brands lose money without realising it

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By D. Dhayan Kumar, Shraddha Goled Verified, Sohini Bagchi Verified
| TechCircle Verified
In boardrooms today, growth conversations are dominated by customer acquisition, performance marketing, and increasingly, artificial intelligence. Significant budgets are being deployed to drive traffic, optimise funnels, and scale reach. Yet, there exists a far less visible leak in the system, one that rarely surfaces on dashboards until the impact becomes material. While often positioned as a design function, UX operates as a direct driver of business outcomes.
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Breaking clutter digitally: how brands can stand out in crowded festive campaigns Original

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By D. Dhayan Kumar
| cmotech.in
Festive seasons have always been the high point of brand communication in India. The mix of cultural sentiment, consumer optimism and high spending makes it the most competitive period for marketers. But with every brand rushing to grab attention, the result is an overwhelming clutter of digital campaigns that often look and feel the same. The challenge now is not just about being present during the season, but about standing out in a way that feels meaningful and relevant to today's consumer.
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Impulse, emotion, and joy: How festive UI turns browsers into buyers

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By Co founder, D. Dhayan Kumar
| Adgully Verified
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