Dan Ahwa

Growing up surrounded by Pacific women, I knew that there was a code of conduct when it came to understanding the value placed on hair maintenance. My late Samoan grandmother’s personal relationship to her hair was as simple as coconut oil raked through waves, secured by a tortoiseshell hair comb.

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After a decade working as fashion and creative director for Viva, the New Zealand Herald’s fashion and lifestyle brand, Dan Ahwa surveys the landscape of lifestyle media today. Last month I left my job as a ‘premium lifestyle journalist’ at the New Zealand Herald. Over the years, I specialised in stories on the business of fashion, culture and luxury, extending my remit well beyond that of a traditional fashion editor; acting as a brand champion and working across marketing, partnerships and more.