For years I've been a student and inventor of change models. From Deming to Kotter and all stops in between, and including my own modest CAIR model, all the approaches have something to offer. These models resemble each other - it would be strange if they didn't - except for the context in which the change activities are executed. But there are some elements without which all of these approaches to business or personal change will fail. When I say 'fail', I am not being theoretical.
Senior IT decision makers have argued for years that CIOs should be on the boards of companies. While personal ambition or the hope of securing IT funding more easily may have driven some of those arguments, there are now genuine and pressing reasons for companies to bring CIOs into the fold. The relationship between IT and the wider business continues to change rapidly. Business without IT has been unthinkable in many industries for years but, increasingly, business innovation is IT.
For many of us, making and breaking promises to ourselves for the New Year has become an annual tradition. We say we’re going to lose that 10 pounds, quit smoking, change jobs, read more, be more positive, etc., and start off all Tigger-like with energy and great intentions. Then, when the going gets tough we lose interest, motivation, and momentum and at the end of the year we’re back to where we started. For next year, let’s break that cycle!
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".