As notions of “customer centricity” gain legitimacy in commercial enterprises, it’s more important than ever to account for the number and financial value of a company’s customers. Corporate valuation can no longer be a purely “top-down” exercise without regard for the number and nature of the customers who create most of a company’s revenue.
There is hardly a scenario more disheartening to an event planner than having more than a handful of unsold conference tickets. Ticket sales reflect how well you market your event; it's that simple. However, it's easier said than done. Social media has nearly all the resources you need for an effective campaign.
Unless your company is already financially sound, you're probably going to heavily rely on corporate sponsorship for funding your event. Unfortunately, acquiring sponsorship isn't as easy as just sending out a request via email. Sponsors are bombarded with dozens of request letters hardly different from your own.