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Dan Taylor on Muck Rack

Dan Taylor

England, Humber, London
As seen in: Search Engine Watch, Medium, MSN, MSN UK, Google Blog, The Conversation, Search Engine Land, The Next Web, Search Engine Journal, Scroll.in, Bournemouth Daily Echo and
AI marketing performance. Partner @SALT_agency. Demand, measurement, and systems for a world where AI answers first. salt.agency

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Articles

DMCA as a weapon: How to fight fraudulent takedown claims

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By Dan Taylor
| Search Engine Land Verified
Introduced in 1998, the Digital Millennium Copyright Act (DMCA) was designed to solve a specific problem: protecting creators from digital piracy while granting online platforms a “safe harbor” from liability. Under Section 512, search engines and host providers avoid expensive lawsuits as long as they act swiftly to remove content when a copyright holder flags an infringement. That “act swiftly” requirement creates an unintended vulnerability.
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Google’s ‘Generative AI’ Search Console Data Is A Trap For Marketers

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By Dan Taylor, Loren Baker, Kevin Henrikson
| Search Engine Journal Verified
Google introduced new reporting features inside Search Console at the start of June. The update provided publishers with impression counts earned across AI Overview answer boxes and AI Mode panels. At first, this was mostly celebrated as a major win for organic search measurement, and search teams assumed these new data points offer clear visibility into user interaction inside AI interfaces.
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How to measure marketing when AI owns discovery

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By Dan Taylor
| MarTech Verified
Customers are increasingly evaluating products in AI conversations without visiting a company’s website. As a result, analytics platforms lag behind the way people discover brands today. Addressing this requires moving beyond legacy traffic-centric reporting and building a measurement framework that reflects today’s buyer behavior. To measure how AI is changing buying behavior, analytics teams need to look beyond page views and focus on demand, engagement, and assisted conversions.
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