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Dan Bobkoff

  • Founder and Executive Producer, Rhyme Media
As seen in: The New York Times, Business Insider, The Independent (UK), NPR, Entrepreneur, Axios, Business Insider India, Yahoo, WBUR-FM (Boston, MA), Pulse Nigeria and
Work: Founder/EP Rhyme Media — we make podcasts | Teach: @columbiajourn @nyusps @radiocampnyc | Past: @axios @NPR @thisisinsider | Pro-pun
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Articles

How Much Is NPR's Brand Worth? $400 Million!*

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By Dan Bobkoff
| NPR Verified
*This number is a very, very rough approximation How much is a brand worth? Not the stuff a company sells, or the buildings and factories it owns. Just, basically, the name of the company — and all of the customer loyalty attached to that name. Oscar Yuan's job is to answer this question. He's a vice president at the brand consulting firm Millward Brown Optimor. I visited him recently and asked him the obvious question: How much is NPR's brand worth?
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35. You've got Enron mail!

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By Dan Bobkoff, Amy Pedulla, Jennifer Sigl, Sarah Wyman
| Business Insider Verified
Enron collapsed nearly 20 years ago, but chances are something you use today was affected by emails sent by 150 of the company's top employees. These emails — about meetings and energy markets but also affairs, divorces, and fraud — have helped create new technologies, fight terrorism, and added to our understanding of how we communicate. But should these emails have been released in the first place? PLUS: "Uncut" reveals Enron's former CFO's second act.
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33. Muzak listening, and Alexa eavesdropping

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By Dan Bobkoff, Amy Pedulla, Jennifer Sigl, Sarah Wyman
| Business Insider Verified
We have two stories this week: first, the surprising history "elevator music." Turns out, Muzak was a real company. And then we reveal how much Amazon's Alexa and other smart speakers are really listening — and remembering what we do and say. Produced by Dan Bobkoff, Amy Pedulla, Jennifer Sigl, and Sarah Wyman, and Carolyn McCulley and Dallas Taylor at Twenty Thousand Hertz, with help from Sam Schneble. Transcript Note: This transcript may contain errors.
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