Daniel Burstein
(He/Him)
As seen in:
MarketingSherpa,
MeclabsAI,
LinkedIn,
LinkedIn News,
The New York Times,
HuffPost,
Adweek,
Moz Blog,
Business 2 Community,
Maclean's,
Florida Times-Union,
Aish
and
Covers:
marketing, advertising, business, digital, creative, strategy, social media, product, plan, real estate, promotion, content, branding, marketing funnel, channel, communication, small business, podcast
Open to freelance. Writer. Content director, @MarketingSherpa & MeclabsAI. Host, How I Made It In Marketing podcast. Send pitches: Daniel.Burstein@MeclabsAI.com
Articles by Daniel Burstein
Letter To The Editor: Audience analysis, blind spots, and human experience in the AI era
In my recent article, ‘4 human skills that keep marketers valuable in the AI era,’ I used a quote about war from a movie to make an analogy to the human-AI working relationship. A reader sent me an email and gave me advice about it. I am republishing the unedited letter to the editor in its entirety here (with his permission) because I learned a lot from it, and I thought you could as well. Here is the letter, with lessons below it.
How to create and grow a product-oriented community
In just 21 days, you can pilot your first AI-powered product with MeclabsAI. Apply for complimentary platform access (MeclabsAI is MarketingSherpa’s parent company). Step #1: Start with a real purpose and value proposition If you’re starting a community because an executive said, ‘We need one’…pause. The first job is to answer: Why would anyone join this group, right now, with everything else fighting for their mindshare?
AI is Wet Cement: An unprecedented challenge & opportunity | Daniel Burstein
LinkedIn respects your privacy LinkedIn and 3rd parties use essential and non-essential cookies to provide, secure, analyze and improve our Services, and to show you relevant ads (including professional and job ads) on and off LinkedIn. Learn more in our Cookie Policy. Select Accept to consent or Reject to decline non-essential cookies for this use. You can update your choices at any time in your settings.
Getting Unstuck: Actionable social media strategies to boost your engagement
Getting Unstuck: Actionable social media strategies to boost your engagement In this replay of a webinar to the SCORE audience, Daniel Burstein provided group coaching based on real-world examples from small business entrepreneurs.
Here are the slides from my SCORE Mentors Jacksonville webinar today.
✏️ Senior Director of Content, MarketingSherpa / MeclabsAI | 🎙 Host of the "How I Made It In Marketing" podcast Here are the slides from my SCORE Mentors Jacksonville webinar today. It covered: – Coaching for marketing message optimization – Target audience and channel insights – Practical techniques for message refinement To view or add a comment, sign in
Get More Customers: How understanding the 4 stages of a conversion can help you
What does it take to move beyond simple transactions and create truly loyal customers? In this SCORE webinar replay, Daniel Burstein and Austin McCraw reveal how philosophies of conversion – religious experiences –can help you build deeper, more meaningful relationships for your business. It was a comfortable, welcoming, interactive environment for entrepreneurs of any faith, or no religious adherence at all, and while we sought to learn from theology, our presenters made a 100% NO PREACH PROMISE.
Get Unstuck with Your Marketing
Watch a dynamic webinar replay that tackles one of the toughest challenges in business: getting unstuck in your marketing efforts. In this engaging SCORE webinar session taught by Daniel Burstein, you’ll learn to overcome obstacles by examining real-life examples and interactive approaches. It’s a concise exploration of how small changes can spark big results. Clear Strategies: Uncover methods to quickly diagnose and solve your marketing roadblocks.
How a Hypothesis-Driven Approach Can Unstick Your Business
How a Hypothesis-Driven Approach Can Unstick Your Business In the video, Daniel Burstein takes you through part of Meclabs methodology for improving marketing conversion and boosting performance. The central theme is clear: test, learn, and pivot using a hypothesis-driven approach. This video is a replay of the April 22, 2025 SCORE webinar.
From Engagement to Conversion: A deep dive into effective marketing strategies
This article breaks down the key messages from a live webinar I taught to the SCORE community about marketing, entrepreneurship, and overcoming business challenges. I walked through a real-time analysis of sales sheets and website messaging to show how to get unstuck and communicate value clearly. You can watch the webinar below, or scroll below it for some key resources and a MeclabsAI-written summary.
Outsmart Your Competition: Bigger, better-funded rivals will never see it coming (replay)
Outsmart Your Competition: Bigger, better-funded rivals will never see it coming (replay) This is a replay of a live event originally presented to the SCORE (Service Corps of Retired Executives) community on January 23rd, 2025, hosted by Chaya Thousand. Here are some FREE resources that we hope you find helpful after watching the webinar replay.
Outsmart Your Competition
Daniel Burstein ✏️ Senior Director, Content & Marketing, MarketingSherpa / MeclabsAI | 🎙 Host of the "How I Made It In Marketing" podcast 56m Report this post Outsmart Your Competition: Bigger, better-funded rivals will never see it coming Here are the slides from my SCORE Mentors Jacksonville webinar today. Thanks to Cheya T. for being a great host. 1 1 Comment Like Comment Tyba S. 29m Report this comment Love this! How can smaller teams keep up with better-funded competitors? Like Reply 1 Reaction
Get Unstuck: Live group coaching on your advertising and marketing messages (replay)
Get Unstuck: Live group coaching on your advertising and marketing messages (replay) On January 14th, I presented the Get Unstuck webinar to the SCORE (Service Corps of Retired Executives) community in a live event hosted by Hugh McLean. We are providing a replay of that webinar to you right here. Here are some FREE resources that we hope you find helpful after watching the webinar replay.
Live group coaching on marketing messages
Here are the slides for the webinar I presented this morning – Get Unstuck: Live group coaching on your advertising and marketing messages Thanks to SCORE Mentors Jacksonville for having me on, and Hugh Mclean for hosting #Marketing
Decision Catalysts: The 6 sales and marketing factors that drive customers to say ‘yes’ or ‘no’
On December 16th, I presented the Decision Catalysts webinar to the SCORE Jacksonville audience in a live event hosted by Hugh McLean. We are providing a replay of that webinar to you right here. Here are some FREE resources that we hope you find helpful after watching the webinar replay.
Sales and Marketing Persuasion: Be Batman, because nobody is really Superman
Join Flint McGlaughlin, CEO, MeclabsAI, for a no-cost accelerated version of this AI Guild course. See the 7 principles you can learn in this session at MeclabsAI.com/GetProductive (from MarketingSherpa’s parent organization, MeclabsAI). One of the biggest transformations in my career came when I went from trying to sell people with my writing, to trying to help them. Helping people understand whether a product or service is truly right for them creates long-term trust.
B2B Growth Killers: How 3 companies identified friction that hindered results
Join us for Get Productive With AI on February 27th at 1 pm EST. There is no cost (from MarketingSherpa’s parent organization, MeclabsAI). Quick Case Study #1: How reframing professional headshot generator’s website copy turned angry users into compassionate customers to reduce negative reviews 95% HeadshotPro is an AI photo studio for professional headshots. It is owned by Postcrafts. The company's demographic tends to skew older.
Daniel Burstein on LinkedIn: Creative Marketing and Advertising Campaigns: Hold the line & get a door…
Create your free account or sign in to continue your search New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Easy-to-use MarTech: 10 free (to try) MeclabsAI-driven tools for marketers and entrepreneurs
At MarketingSherpa, we bring you the ideas and inspiration to help you come up with your next great marketing idea. We do that through our marketing case study articles, our data charts, and our How I Made It In Marketing podcast discussions. The idea is – you are the hero of your own journey, sometimes you just need a little inspirational grit to build your next great pearl of wisdom around. That’s usually great. Marketers are ideas people always looking for that next game-changing idea.
Process-level value prop in 2024 (hint: AI can help)
Create your free account or sign in to continue your search New to LinkedIn? Join now
Marketing Adaptability: The art of letting go of creative ideas so you can champion future concepts (podcast episode #112)
After listening to this episode, you may be inspired to brainstorm on your brand a bit. I can’t be there with you, but I gave custom instructions telling MeclabsAI how to help you. Just click here to try out this shared chat. It’s FREE to try, you don’t even have to register to get started (from MarketingSherpa’s parent organization, MeclabsAI). Imagine this: you've spent months ideating, planning, and crafting the perfect marketing campaign.
B2C Marketing: Innovative use of technology as campaign subjects
Here’s an idea for infusing innovative tech into your next campaign – build an AI-powered expert. Click here and MeclabsAI (MarketingSherpa’s parent organization) will guide you through the steps to create effective prompts. Then click the profile button in the upper right to build your expert in the Engineering Panel. Quick Case Study #1: How internal testing helped online travel agency launch innovative AI contest, get 1,830 participants Founded in 2014, justfly.com offers deals on flights.
Substance Over Style: Good work has to speak for itself (podcast episode #111)
In this interview, Cutler and I discuss strategic marketing ideation and refinement. So I started a conversation with MeclabsAI to help you get personalized strategy development, overcome challenges, explore creative boundaries, and get evidence-based suggestions. Just click here to interact with this shared conversation and brainstorm your next marketing breakthrough (MeclabsAI is the parent company of MarketingSherpa).
Audience Engagement: Examples from in-person events and in the digital channel
Quick Case Study #1: How AI slashed speechwriting time 50% for conference I met David Klein in the AI Guild many moons ago. He recently shared with me how he used artificial intelligence for crafting a speech for the SEOMeetup conference in New York City. Ross Kernez used to spend hours drafting and rehearsing speeches for conferences.
The Indefensible Blog Post: Actually, the old rules of marketing are pretty good
Sometimes it’s helpful to challenge the model. And from time to time here on the MarketingSherpa blog, I’ll risk alienating my marketing blogger colleagues by publishing a post that calls into question what everyone else is writing about. Ah, who am I kidding, I love stirring up the pot.
Client Empowerment: Be the woman behind the woman (podcast episode #110)
Get a free Quick Start AI Productivity Kit with your free three-month, full scholarship to the AI Guild (from MarketingSherpa’s parent organization, MeclabsAI). My latest guest represents the perfect dichotomy of what it takes to make it in marketing.
Lead Generation Data: Sources of the highest-quality leads
I started a conversation with MeclabsAI so you can brainstorm ideas for finding the highest-quality leads for your business. Just click here to interact with the conversation (MeclabsAI is MarketingSherpa’s parent organization). Methodology and limitations for this data are at the bottom of this article. But let’s jump right into an analysis of the data, the data itself, and some experiences from fellow marketers and entrepreneurs. Any time I see data, it usually does one of two things for me.
B2B Digital Marketing & Demand Generation: My boss has asked me to produce $1 billion in revenue. Now what?
Build an artificial intelligence strategy that helps you produce more revenue. Join Flint McGlaughlin and the MeclabsAI team for an AI Quick Win Intensive (from MarketingSherpa’s parent organization). When I started in B2B, my mentor told me, “We call this business to business, but make no mistake, people buy products, not businesses. It’s people who make decisions for these businesses.” Here’s where the rubber meets the road.
Marketing Efficiency and Cost Savings: A low-cost testing method, streamlined asset management, and AI-driven personalization
Quick Case Study #1: How real estate agent tool made data-driven decisions on a small (even teensy) budget, found a headline with 85% higher CTR How do small businesses get some data to understand if they’re on the right track? This can even be a challenge for medium-sized businesses, or smaller departments and lines of business in giant corporations. We’ve written extensively on overcoming validity threats when A/B testing. And that is the gold standard. But it takes a healthy budget.
Breaking Taboos and Learning from Customers: The unconventional marketing journey of the Director of Marketing & Communications at Global Protection Corp. (podcast episode #108) | MarketingSherpa
Our team has made 41 updates to MeclabsAI since the official launch of the full-featured version, including: Shareable conversations Voice to text Image generation The ability to create and link prompts directly from the dashboard (when you build your custom experts and apps) MeclabsAI is the parent organization of MarketingSherpa. Content Warning: On How I Made It In Marketing, we delve beneath the buzzwords of our industry to uncover the biggest lessons from successful careers.
Help, Don’t Hype: A guide to customer-first marketing
In the AI Guild, I conduct a lot of group coaching of landing pages, emails, and other marketing. And I’ve found myself uttering the same phrase over and over… Help, don’t hype Think of it this way. Take off your hat as a marketing professional or business owner just for a moment and put on your customer hat. You have a goal you’d like to achieve. Or perhaps a pain point you want to overcome. You go on a journey to meet that goal or overcome that pain point.
CPG Campaigns: Marketing is often about showcasing human truths (podcast episode #107)
Craft an AI strategy that resonates with your customers' human truth. Join Flint McGlaughlin and the MeclabsAI team for an AI Quick Win Intensive (from MarketingSherpa’s parent organization). Look, let’s face it, our industry can have a bad reputation. And I can see why. Just scroll through YouTube or social media and you’ll see self-appointed gurus shouting about tricks and hacks and shortcuts.
Digital Marketing Agency Charts: Business Potential Scores for US states to help agency owners decide where to locate
There are 27 experts and apps in MeclabsAI to help you transform your marketing results. Try it now for free (MeclabsAI is MarketingSherpa’s parent organization). The team at DesignRush created a compound index to identify states that have overlooked opportunities for digital business growth (scroll to the bottom of this article to see the methodology).
Sustainable Marketing: How DC Water turns waste into wealth (podcast episode #106)
Brainstorm marketing ideas with MeclabsAI using new voice-to-text. Get ideas for optimizing your marketing based on Meclabs patented methodology (MeclabsAI is MarketingSherpa’s parent organization). Meet 'The Accidental Recycled Poop Marketer!' That’s the headline of a recent podcast guest application.
Marketing Jiujitsu: How Sizzler and Wellow turned burdens into triumphs
Find opportunities in your organization. Join Flint McGlaughlin and the MeclabsAI team in an AI Quick Win Intensive (from MarketingSherpa’s parent organization).
Decision Catalysts: The 6 sales and marketing factors that drive customers to say ‘yes’ or ‘no’
Ever wondered what truly drives a customer to choose your product over another? Last week, I examined six powerful factors in a webinar for SCORE’s Jacksonville chapter that can transform your marketing strategy and boost conversions. We discussed marketing strategy, conversion optimization, value proposition, and what every creator of lead gen forms and online shopping carts can learn from the Chik-Fil-A drive-through.
Authentic Brand Storytelling: Embed creative within your business model (podcast episode #105)
Get help building an artificial intelligence strategy that aligns with your brand’s value proposition. Join Flint McGlaughlin and the MeclabsAI team for an AI Quick Win Intensive (from MarketingSherpa’s parent organization). Be careful you don’t engage in marketing color by numbers so to speak. It’s easy to get lost in process flowcharts and databases.
Place Marketing: How San Antonio rebranded its economic development organization and region, became the fastest-growing city in U.S.
Get ideas for better serving all your ideal customers to win more ‘yeses.’ Join Flint McGlaughlin and the MeclabsAI team in an AI Quick Win Intensive (from MarketingSherpa’s parent organization). BEFORE: B2B-only campaign greater:SATX, a public-private economic development partnership, is the largest economic development organization (EDO) supporting the eight-county greater San Antonio region. Formerly, the EDO was known as the San Antonio Economic Development Foundation.
Sustainable Marketing: Take the time to understand your target audience deeply and your value proposition (podcast episode #104)
Get help building an artificial intelligence strategy that aligns with your brand’s value proposition. Join Flint McGlaughlin and the MeclabsAI team for an AI Quick Win Intensive (from MarketingSherpa’s parent organization). Who is your ideal customer? And how does your brand serve them? Yes, I know you have KPIs to hit this quarter. Leads. Sales. A specific revenue target. And so it can be easy to quickly drill down to targets. But all marketing beings by asking… who is the ideal customer?
#marketing #branding #brandstrategy
Agree & Join LinkedIn By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy. Skip to main content More from this author Explore topics Create your free account or sign in to continue your search or New to LinkedIn? Join now or New to LinkedIn? Join now
Embracing Third-Party Platforms: Marketing use cases for Booking.com, Kickstarter, and press release distribution
Get help building a strategy to improve conversion from Flint McGlaughlin and the MeclabsAI team. Learn more here (from MarketingSherpa’s parent organization). This article was distributed through the MarketingSherpa email newsletter. Quick Case Study #1: How vacation rental used AI to improve Booking.com listing and get a 9.2% conversion rate Casita1906 is an Italian holiday home.
Career Adaptability: Marketing can lead to many other things (podcast episode #103)
Get a Quick Start AI Productivity Kit when you apply for your free three-month scholarship to the AI Guild (courtesy of MeclabsAI, MarketingSherpa’s parent company). Where do you see yourself in five years? I always hated this interview question. It’s not that I’m against planning; it’s that I’m for flexibility. And I don’t want to get trapped in a five-year plan.
Niche Marketing: Examples with results from businesses that operate in niche markets
Sign up for a free 3-month, full scholarship to the AI Guild and you’ll get a Quick Start AI Productivity Kit (from MeclabsAI, MarketingSherpa’s parent organization). Quick Case Study #1: How clothing and bridal store increased conversion 252% on opt-in website pop-up form Kanchan Fashion is a clothing and bridal shop. The team started with a simple pop-up on its website asking visitors to subscribe to email for the latest updates.
Creative UX/UI For Impactful Marketing: Think, build, and scale like a product owner (podcast episode #102)
Get a Scenario Analysis with this command in MeclabsAI (it's free to get started): /SNA analyze [specific scenario] for conversion rate impacts and suggest strategies MeclabsAI is the parent organization of MarketingSherpa You can’t do everything. So you essentially have to make some ‘bets,’ for lack of a better word. What is going to have the biggest impact with your audience? Focus your energy and budget there, to make the biggest splash you can. OK, that’s a boring way to say it.
Influencers, Consultants, Publications, and Affiliate Marketers: Build an AI version of you (in just 30 minutes) that you can sell to your audience
This blog post is radically different than any other blog post I’ve ever written. Because I had an idea. It’s an idea I just can’t let go of. It’s an idea that you can take part in to make something magical and (not to sound crass but) profit from. It was the early days of MelcabsAI (parent organization of MarketingSherpa). I was on a call with Flint McGlaughlin, and he showed me something he was working on for a company in the MeclabsAI pilot program.
Marketing Pragmatism: Embrace ‘hand-grenade math’ over false precision (podcast episode #101)
There are 4 days left until the official launch of the full-featured MeclabsAI (parent organization of MarketingSherpa). Use it for free (until June 17th) at MeclabsAI.com In the fast-paced world of marketing, precision can often be a double-edged sword. In our latest podcast episode, Kiara Kempski, Vice President of Global Consumer & Vendor Marketing at The Knot Worldwide, shares why sometimes ‘hand-grenade math’—a rough yet pragmatic approach—is more effective than chasing false precision.
Top HARO (Help A Reporter Out) Alternatives: How to find primary sources for business journalism and content marketing
Action Box: Get Productive With AI – January 8th at Noon EST Kickstart your year by gaining a new level of AI mastery to propel your 2025 marketing success. See the 7 principles you will learn in this session at MeclabsAI.com/GetProductive (from MarketingSherpa’s parent organization, MeclabsAI). UPDATED January 3, 2025 At MarketingSherpa, I craft in-depth marketing case studies and data-driven articles. And I host the How I Made It In Marketing podcast.
Marketing Operations: Balance ambition with well-being (podcast episode #100)
Get a free 3-month full scholarship to the AI Guild and we’ll send you a Quick Start AI Productivity Kit (provided by MeclabsAI, parent organization of MarketingSherpa). Get a free 3-month full scholarship to the AI Guild and we’ll send you a Quick Start AI Productivity Kit (provided by MeclabsAI, parent organization of MarketingSherpa). How I Made It In Marketing is not about marketing. Not really. It’s about marketers.
Target Audience Analysis: The 13 steps three brands followed to get results
Sign up for a free 3-month, full scholarship to the AI Guild and you’ll get a Quick Start AI Productivity Kit (from MeclabsAI, MarketingSherpa’s parent organization). Quick Case Study #1: How a clothing brand increased display ad clicks 253% with niche targeting ideas from an AI-powered persona generator Faye is a designer kids’ wear brand catering to girls. Like most ecommerce companies, it relies heavily on display ads for product promotions.
Enterprise Solutions Marketing: You can make a big career, and still stay human (podcast episode #99)
Get a 3-month full scholarship to the AI Guild (provided by Meclabs, parent organization of MarketingSherpa). I like to call it blandvertising. I’m sure you’ve read it and heard it before. There are words. Lots of them. They fill a space – in an ad, on a landing page, in a press release, maybe even in a keynote presentation. You’ve seen these words before if you’re in the target audience. Scalable. Leading. Agile. Enterprise-grade. Full-service. Data-driven. Cross-platform. Seamless.
Visual and Design Changes: Examples showing the evolution of marketing design choices
Get a 3-month, full scholarship to the AI Guild.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Daniel
Contact Daniel, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack