Read on to see the chart, along with analysis and advice from MarketingSherpa and Sam Beiler, Marketing Director, Equipter (a construction equipment manufacturer). However, certain marketing behaviors are more likely to alienate a customer than win one over. This week, we share data showing how brands disappoint men and women with their marketing. The goal of marketing is to win over a customer. We asked 1,200 consumers about a company they were unsatisfied with.
If you’ve read MarketingExperiments for any length of time, you know that most of our marketing experiments occur online because we view the web as a living laboratory. However, if your goal is to learn more about your customers so you can practice customer-first marketing and improve business results, don’t overlook other areas of customer experimentation as well. To wit, this article is about a MECLABS Institute Research Partner who engaged in call center testing.
Think about every marketing message you saw yesterday. Every newspaper ad. Every email. Every sign being twirled around on the side of the street. Did you stop to read each message? Watch every commercial? Think about the message? Decide if you should go for the call-to-action? No you didn’t, did you? You ignored the vast majority of the messages. A few you actually noticed and rejected. You consumed less of them. And maybe acted on a handful.
. @WholeFoods is “determined to make healthy and organic food affordable for everyone. We will lower prices without compromising Whole Foods Market’s long-held commitment to the highest standards.” – @jeffawilkehttps://t.co/CBj422dwK1
"If you’re trying to prioritize which fruits and vegetables to buy organic, check the @ewg list of the so-called 'Dirty Dozen' and the 'Clean Fifteen,' as well as @ConsumerReports Always Buy Organic list." https://t.co/hXcDRVBiJa
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".