This column on Tupac originally ran in the February 1994 issue of SPIN. As I remember, it was Tupac Shakur’s 18th birthday. Shock G of Digital Underground rented a stretch limousine for the celebration. There were eight or nine of us. Tupac met a white girl. Maybe her name was Jennifer. She and her friend were with us as we walked back to the car from a club. Jennifer wasn’t quite sure she wanted to come along and neither was her friend.
Talk story about record executive Andre Harrell and being ghetto-fabulous... When you're ghetto-fabulous, you're buying your way up and out--even if, mentally or physically, you still live there. You're going for the kind of impenetrable glam that "Entertainment Tonight" bombards you with six nights a week; you're reaching for the baubles and the fake breasts, the knee-high boots, tiny satin T's, and whatever else the bony white girls in "Bazaar" are donning.
Hip-hop's new generation, led by Drake, reveals how athletes and artists push each other to command their true value. Jess Baumung for ESPNTHE SOUL OF New Games has emerged. Sports and music -- specifically hip-hop -- are as one.This coalition is known already in our bones, like a new song to which everyone already knows the words. This is true particularly in basketball and football, and to a lesser degree in soccer, baseball and hockey.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".