Daryl Ilbury

Oxford Road, a podcast advertising agency, and the Cumulus Media | Westwood One Audio Active Group have released research examining how Americans use and perceive artificial intelligence. The studies found that heavy AM/FM radio and podcast listeners over-index on AI awareness, interest and use for both personal and professional purposes. The findings suggest audio could help AI companies build familiarity and explain practical applications to potential customers.

Butler/Till and iHeartMedia say they have completed the advertising industry’s first agentic streaming audio campaign. The activation used AI agents to purchase premium streaming audio inventory within objectives, business rules and governance established by the advertiser. Butler/Till ran the campaign for an unnamed U.S. agricultural solutions company. Agentic media buying moves AI beyond campaign planning and optimization into transaction execution.

Wheatstone says, “Mix from anywhere via web browser with VMX!” According to the company, entering the URL in Chrome or Safari will open a VMX virtual console on a phone, tablet, laptop, or recessed touchscreen in a studio. There are four types of virtual mixers, or tiles, that allocate mixing resources when and where needed, whether for a full virtual broadcast console for the studio or a simple mixing interface for a remote broadcast.