Dave Baxter on Muck Rack

Dave Baxter

Verified
London
As seen in: Interactive Investor International, Financial Times, CBC Manitoba, Globe Advisor, The Toronto Star, Eventbrite Blog, Global News, Ottawa Citizen, Windsor Star, The StarPhoenix, EIN News and
Funds editor for @IChronicle
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Articles

Do We Really Need A Phone Full of Mobile Apps? Featured

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By Dave Baxter 
| The Fast Mode
Our world seems to despise simple. Take streaming services. At first, I welcomed them. I could binge watch all those British procedurals I love whenever I wanted. Or choose to pace myself and savor them. What could be simpler? Then came the proliferation of “options.” Britbox, Acorn, PBS Passport, BFI…and with each, a new service to subscribe to, each with its own interface and unique catalogue. Now I find it difficult to remember on what streaming channel I watched which series.
Open in Who Shared Issue with article?

Less Swiping, More Tapping: RCS for Marketers Who Are Done Chasing Downloads

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By Dave Baxter 
| Martech Series
Turning the most visited real estate on the phone—the messaging inbox—into your highest-performing conversion path. How many screens filled with apps does your phone have? Three? Five? Too many? Ever had to search for an app you knew you had but couldn’t find? We’re being overrun by digital clutter, with branded apps being a big contributor. They compete for our attention and, as a “reward,” each one gives us another set of logins, updates, and notifications that can easily exasperate.
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Dave Baxter, Author at MarTech Series

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By Dave Baxter 
| Martech Series
Dave Baxter is CEO of Solutions by Text, a trusted leader in compliant messaging and integrated text payments for more than 600 consumer financial services companies.
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