Miranda Palumbo, PAC NYC’s Director of Digital Content, pulls back the curtain on THAT viral CATS video. In the world of digital content creation, there’s one hard and fast truth: virality cannot be planned. Yet, when it happens, it’s quite literally the cat’s meow. This was especially true for Miranda Palumbo, Director of Digital Content at New York City’s newest cultural institution, Perelman Performing Arts Center (PAC NYC).