Not long ago, whey protein was only sought after by body-builders. Protein has a lot going for it. It increases satiety and that leads to weight loss – with or without the use of GLP-1 drugs, which have only increased demand for protein. The huge but dying demographic of Baby Boomers is using it to preserve muscle mass for healthier aging. Finally, early this year the federal 2025-2030 Dietary Guidelines for Americans suggested more protein of all kinds for health of all kinds.