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Articles by Dave Lloyd
Remembering Pope.L (1955–2023)
The artist professionally known as Pope.L was born on a Tuesday in June 1955 to Lucille Lancaster. He was her second child, and she gave him his father’s name: William Pope. It was a typical summer day in Newark, New Jersey, and the papers would hardly cover anything notable. Surely, then, this birth was the memorable thing: a singular event, the beginning of a storied life and career that would impact generations of artists.
Coventry Libraries - a new home for digital culture
https://dcmslibraries.blog.gov.uk/2022/08/26/coventry-libraries-a-new-home-for-digital-culture/ Posted by: Dave Lloyd - Service Development Manager, Coventry Libraries and Information Service, Posted on: - Categories: Case study, Digital What 2022 has meant to Coventry Coventry is the ninth-largest city in England and has a diverse and relatively young population.
Opinion: When your freedom is at stake, don't try to be a lawyer if you aren't one
Article content The eyes of the nation have turned to Canadian courtrooms recently as the legal process plays out for those charged in the so-called Freedom Convoy protests. Bail hearings and self-representation have become hot topics in nationwide news coverage and social media feeds. Advertisement 2 This advertisement has not loaded yet, but your article continues below.
GitHub/EMU/Terraform
I have been working a lot with GitHub recently. It’s a great product, I’m not sure it’s ready for the enterprise yet. However a combination of Azure DevOps and GitHub works a treat. If you are an enterprise that wants to use GitHub, as a secure platform for your internal source code, be sure to look into Enterprise Managed Users. EMU can be enabled on your GitHub Enterprise so your uses don’t require a personal GitHub account to connect to your enterprise.
Meeting consumers on their turf: the value of social media in search marketing
As the digital marketing industry matures, it’s important to revisit the basic reasons why it needs to be a greater area of focus for any company. To put it simply, we market online because that is where the customers are in ever-increasing numbers. Flawed as they can be, statistics do tell a story. The Pew Research Center statistics clearly show that the trend is positive and rapidly climbing from year to year.
Enterprise mobile apps: best practice tips and common mistakes to avoid
Analysts are predicting strong growth in enterprise mobile apps as businesses focus on “mobilizing” their workforces to improve productivity, business efficiency and customer service. The pundits have been forecasting growth in enterprise mobile app market for some time. But surveys (CSS Insight) over the last year suggest real interest in business mobility driven by employees and business lines, rather than IT departments.
Are SEOs focusing on the wrong target?
I’ve spent a considerable amount of my life in the SEO world. But I’m here to say that our discipline is led by a false premise. We’re all chasing the wrong rabbit (or hog/unicorn/insert your favorite elusive animal here). Take the term ‘SEO’, for instance. Search engine optimization is defined by Wikipedia as “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results, often referred to as ‘natural’, ‘organic’, or ‘earned’ results”.
They laughed when I said neuromarketing
To what degree does neuroscience affect content marketing? Here's how neuromarketing insights can influence effective storytelling tactics and ultimately increase audience engagement. Students of marketing will recognize the lead in the article title. For those not familiar, let me introduce you to one of the most successful ads of all times, launched in 1926 and still imitated today.
How long tail keywords can drive traffic in organic search
There's an old advertising slogan which says, "If you wish to capture someone's attention, whisper." It seems counterintuitive, but think about how others respond when someone whispers. They lean in to ensure that they can hear clearly. The data-driven nature of the marketing cloud environment pushes the limits of customer privacy. But organic search is inherently non-intrusive. It reminds me of whispering, while other marketing techniques can get in the customer's face and scream their name.
Future-Proof Your SEO Career in a Mobile World
My last posts for both ClickZ and Search Engine Watch discuss how the increasing influence of virtual reality (VR) and augmented reality (AR) on web content is driving the development of other SEO techniques and processes. Today, the evolution of organic search and the adaptive flexibility of SEO are highly evident via the progressive influence of mobile on the modern tech landscape. In their natural incarnation, mobile apps are an alternative to the traditional search engine.
The Future of Augmented Reality
As I noted in my first post on augmented reality here on ClickZ, the real world and the virtual world are increasingly merging into one. This trend is quickly moving from a novelty, to an expected and relied upon experience to make informed decisions and enhance user engagement. Optimization is integral to augmented reality (AR) and virtual reality (VR), and it is going to require a revisit of method and procedure to ensure discoverability.
SEO and Strategy Tips for Success with Augmented Reality
In 1938, using the technology of the day, Orson Welles inadvertently set off mass panic when radio listeners mistook his dramatization of the science fiction thriller War of the Worlds for an actual news bulletin reporting that Martians had landed in New Jersey. Last year, Pepsi turned a bus shelter in London into an amazing augmented reality (AR) showcase, complete with flying saucers, a tiger on the loose, a giant robot and a ginormous octopus tentacle capturing a pedestrian.
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