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Jim Yu on Muck Rack

Jim Yu

As seen in: HuffPost, Fortune, Search Engine Land, VentureBeat, MediaPost, Search Engine Watch, Content Marketing Institute, MarketingProfs, ClickZ, Martech Series and
founder & ceo @ brightedge

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Articles

QUALITY TARGET // Outlining sound methods for preparing service center owners who want to sell

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By Michael Mufson, Jim Yu
| Modern Metals Verified
April, 2026- Most family-owned metals service centers eventually need to confront the question of exiting the business. A well-executed sale can be the most rewarding final chapter of the family’s business story. Historically speaking, North American steel consumption has hovered around 100 million tons for decades, with limited organic volume growth. Usually when costs rise faster than sales revenues, baby boomer owners often consider a sale.
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Golden and Yu: Quick Lube: Why M&A has Driven Quick Lube Industry Growth

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By Joe Golden, Jim Yu
| National Oil & Lube News Verified
Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay. Jiffy’s innovative business model enabled quick, professional vehicle maintenance and gave the customer a convenient service model that eliminated the need for appointments.
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How To Create Content Both Humans and AI Agents Trust

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By Jim Yu
| Content Marketing Institute Verified
Use of AI search platforms grows over 20% month over month, yet they still account for less than 1% of referral traffic. Organic search still dominates  — something I see consistently across the brands I work with. As our research shows (registration required), Google maintains over 90% search market share, while AI platforms like ChatGPT, Perplexity, Gemini, Claude, DeepSeek, and Grok primarily function as research channels rather than conversion channels.
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