Old Window Workshop production manager Nannette Bowie and director Pam Howland with Leishla Lugo and Shaniqua Dobbins at a worksite in Springfield, Massachusetts. Dobbins and Lugo are in their first year of training with the women-owned cooperative. Credit: YES! Magazine/Chris Marion. All rights reserved. Since the breakup of the Soviet bloc and China’s turn toward free markets, many economists have pronounced an “end of history,” where capitalism reigns supreme as the ultimate form of economy.
The 1820s is often seen as the moment when an enthusiasm for numbers started to take hold. Ever since, there has been a growing impulse to understand people through statistics, giving rise to an explosion or avalanche of systems for social measurement, facilitated by what Theodor Porter memorably described as a trust in numbers.
The announcement that the Yellow Pages will be ceasing its 50 year print run in January 2019 reminded me of the grimacing strongman Geoff Capes. In the 1980s the ability to rip a phone directory in half seemed to be an ultimate symbol of human strength. In fact, the Guinness Book of Records still carries a number of records for phonebook tearing – the greatest number of phonebooks ripped from the spine in one minute is 33.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".