In “Margin Call,” the executives working late at an imperilled investment firm in Manhattan stand in an office tower and stare at the lights and the streets below, wondering if the great city isn’t a dream. The movie is a fictionalized account of a disastrous twenty-four hours in 2008, when “financial instruments” that had seemed solid dissolved into air. The rush of panic is halted, now and then, by moments of disbelief.
In this week’s magazine, I have an article about the conductor Arturo Toscanini, who was once one of the most celebrated musicians in the world and who is now largely forgotten, except by people who like their classical music lean, suave, and fierce. The occasion for this article is Toscanini’s hundred and fiftieth birthday; he was born in Parma, south of Milan, in 1867, and died in New York, in 1957.
What is the most familiar piece of classical music? The most thoroughly roasted chestnut? A piece so overplayed that it has passed into the automatic schlock-recognition zone of every American? Surely it is the final, galloping section of Rossini’s “William Tell” Overture—the Lone Ranger music, the musical image of righteousness on horseback. The music seems almost a joke. But there was one conductor who rode this piece as if his life, and the lives of his players, depended on it.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".