David Gordon on Muck Rack

David Gordon

North Carolina
As seen in: ElectricalTrends, LinkedIn, Flipboard, CMSWire, Lexology, Reworked, Inside Lighting, VKTR.com, US Lighting Trends
President, Channel Marketing Group, a strategic planning, marketing & research firm helping distributors/manufacturers in the construction/industrial industries
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Articles

Rockwell and the Automation Future

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By David Gordon
| ElectricalTrends
Beckhoff Automation closed 2025 with €1.24 billion in revenue, up 6% year over year, the first positive growth year since the 2023 downturn. Q1 2026 was described in the company’s careful German as “strong progression.” In the same twelve months, Rockwell Automation cut 900 people, softened guidance, and spent its earnings calls explaining that “AI tailwinds across the portfolio” should be visible any quarter now. The line is the financial equivalent of saying the weather has been weather.
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What’s Going on with Wire?

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By David Gordon
| ElectricalTrends
Recently Chris Sokoll (from DISC) and I were talking about copper, which led to a discussing the wire / cable market. We all know some of the dynamics: Raw material cost fluctuations, which have resulted in an increase. Tariff dynamics over the past year and change. Copper supply which gets impacted by supply chain issues, labor and environmental issues and capacity. Financial market “machinations.” The increased sales of EVs, which have more copper in them than combustion engines.
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Adding a Nudge to AI Sales Coaching at the Point of Impact

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By David Gordon
| ElectricalTrends
Every conference has some session about AI. And every reception at every conference has someone asking about what you’re doing with AI. So, imagine being at a conference that is all about AI and where everyone is talking AI 24x7x3. This is what will happen next week at DSG’s Applied AI conference in Chicago.
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