As her oldest daughter’s kindergarten class progressed, “it just wasn’t the right environment,” recalls Neumann, a mother of five young children and the founding partner and chief brand officer of WeWork, the world’s most successful coworking community. When she and her husband Adam Neumann, WeWork’s founder and CEO, evaluated first-grade options for their daughter—”looking at schools both here [in New York City] and on the West Coast, by the way”—their dissatisfaction grew.
After eBay spun off PayPal, the ecommerce pioneer realized that it needed to inject its culture with more energy and communicate its brand to both visitors and employees in a new way. No longer was eBay solely the province of collectors trading in ephemera: Of the 1.1 billion live listings, 81% marketed new merchandise. “Our team is evolving tech every day,” says Lars Kongshem, eBay’s director of corporate digital experience.
What was your last great healthcare experience? Maybe it was at a walk-in clinic, a local doctor, or even an online resource or telemedicine service. But it almost surely was not at a pharmacy. Pharmacy generates $275 billion in annual revenue—and 1% of it is onlineThis is the opportunity that Capsule, an e-commerce startup, is chasing.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".