Deborah Lovich on Muck Rack

Deborah Lovich

  • Managing Director & Senior Partner, Boston Consulting Group
  • Writer, Freelance
Brookline
As seen in: Forbes, MIT Sloan Management Review, Fortune, Harvard Business Review, Infobae, InfoMoney, Flipboard, SHRM HR News, Boston Consulting Group, EIN News and
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Articles

Líderes subestimam valor da alegria dos funcionários e como pode trazer resultados

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By Deborah Lovich, Hubert Joly, Chenault Taylor
| InfoMoney
As empresas se tornaram especialistas em entender seus clientes. Elas mapeiam jornadas do cliente, estudam seus comportamentos e usam análises preditivas para antecipar suas necessidades com uma precisão impressionante. Mas, quando se trata de entender seus funcionários — as próprias pessoas que criam essas experiências para os clientes — a maioria das organizações ainda depende de intuição, dados superficiais ou pesquisas genéricas e pouco frequentes. Fechar essa lacuna é possível e poderoso.
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Líderes subestimam valor da alegria dos funcionários e como pode trazer resultados

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By Deborah Lovich, Hubert Joly, Chenault Taylor
| Flipboard
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Leaders Underestimate the Value of Employee Joy

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By Deborah Lovich, Hubert Joly, Chenault Taylor
| Harvard Business Review
by Deborah Lovich, Hubert Joly and Chenault Taylor March 24, 2026 Illustration by Miguel Porlan Company leaders have long claimed that people are their greatest asset. Yet many still design work as if employees were just one of many operational inputs, leaving their greatest assets feeling dissatisfied and unmotivated. Companies have become masters at understanding their customers.
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